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Privacy Policy - True You Models

1. What We Collect

We may collect and process the following categories of personal data:

a. Contact and Identity Information

  • Name, date of birth, email address

  • Medical history, allergies, medications, and suitability for treatment

b. Device and Website Usage Information

  • Browser type, IP address, device type, time zone

  • Pages viewed, referral links, and search terms

This is collected via cookies and other tracking technologies to help us improve our website and services.

c. Media Content

  • Photographs and videos taken during your visit (with consent), for medical, training, and marketing purposes.

2. How We Use Your Data

We use your personal data to:

  • Book and manage appointments

  • Assess treatment suitability and maintain medical records

  • Communicate with you about your booking

  • Improve our website and user experience

  • Share media (with consent) for training or promotional purposes

3. Lawful Basis for Processing

We process your data under the following lawful bases:

  • Consent – for marketing, photos/videos

  • Contract – to fulfil your model appointment

  • Legal obligation – to maintain health and treatment records

  • Legitimate interest – to enhance service delivery and training

You may withdraw consent at any time by emailing info@trueyou.uk.

4. Sharing Your Information

We do not sell your data. We may share your data with:

  • Qualified practitioners and delegates involved in your care

  • Marketing and design teams (only if consent is given)

  • Website and data storage providers under strict data protection agreements

5. Data Retention

  • Medical and booking data is retained for 8 years in line with UK clinical guidelines

  • Photos/videos used for training or marketing (with consent) may be kept for up to 10 years

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the ICO (Information Commissioner’s Office)

7. Cookies

  • Cookies help us understand how users interact with our site. They may track session duration, pages visited, and returning visits.

  • You can adjust your browser settings to manage or block cookies, though this may affect site functionality.

8. International Transfers

Our website may use third-party platforms (e.g., analytics or hosting services) that store data outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place.

9. Changes to This Policy

  • We may update this Privacy Policy periodically. Updates will be posted on this page with the latest effective date.

10. Contact Us

If you have any questions or concerns about your data or would like to exercise your rights, please email us at: info@trueyou.uk

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